Go wherever your
heart takes you.

Campaign for Mercedes-Benz' 4MATIC all-wheel drive range running in 14 European markets. Instead of glorifying the technology for the sake of it (let´s be honest: everyone has heard performance stories a million times), we preferred to show why it matters in people's lives.

In the effort to keep rejuvenating the brand, this was also a good opportunity to portray a different side of the Mercedes driver - celebrated for decades as the ultimate ego-driven alpha male, it was great to show him from a new perspective. The soundtrack is a cover from the smashing 80s hit “By My Side” – by INXS. I also had the opportunity to go to Sweden for the first time to shoot this project :)

POSTER,
Print
& Social media