Twenty-four artists were invited to create images showcasing how sexy safe sex can be with a condom.

In 1989, ads featuring a hand holding an erect penis with a condom appeared in major German newspapers to promote safe sex through condom use. Although considered shocking at the time, these ads proved effective. With a significant rise in HIV/AIDS infections in Germany, the Schirner Zang Foundation—a nonprofit founded by Michael Schirner and Kexin Zang—decided to revive this campaign.

The revamped initiative, named "Artists for Safe Sex," aims to eliminate new HIV infections within the next five years. To kickstart this effort, Schirner and Zang enlisted 24 photographers, including Matt Lambert, Armin Morbach, and Ren Hang, to interpret the theme "erect penis with hand and condom" from their unique perspectives. These images are being released weekly on the campaign’s website and have been featured in publications such as Vice and Playboy.

THE ONLINE GALLERY

Everyone should see these sexy photos. However, we couldn’t display the images in public stations or regular magazines, so we created all-type ads that prompted people to view the original photos with their smartphones immediately.

IG BAN

In response to Instagram’s ban on displaying pornographic content, we devised a simple workaround: we uploaded our campaign images in fragments. As a result, they became visible under the hashtag #SafeSex.