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Coca-Cola — The Currency Bottle


Coca-Cola — The Currency Bottle

RAMADAN 2023

 

Turning a label seen by millions into a currency for change.

During Ramadan, 350 million muslins struggle to break their fast because they don't have enough money to afford food. So we created our own money by redesigning millions of Coca-Cola labels and turning them into a real piece of currency. It's worth? A meal for someone who needs it.

 
 

CREDITS

Agency — Ogilvy NY