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Bank of America — Class of 2020


Class of 2020.

bank of america

 

Viola Davis gives a
Commencement Speech to America.

All of a sudden, the country came to a halt. Businesses were closing, people lost their jobs, and even graduations were canceled. In Leo Burnett's first work for Bank of America, we had the challenge to send a positive message in times of profound crisis.

Something to get people ready for better days ahead. So we gave America a commencement speech. Not just for students, but for the entire nation. After crafting the right words, we just needed to right voice to deliver it. And so, the speech came to life in the unmistakable voice of Viola Davis.

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CREDITS

My role: Creative Director
Agency — Leo Burnett
Director — Ringan Ledwidge