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Powerade — The Vault
with Simone Biles
2024 PARIS OLYMPICS GLOBAL CAMPAIGN
It takes courage to step back.
It takes everything to come back.
In a global campaign for the 2024 Olympics, we celebrated the long-awaited return of the G.O.A.T. Simone Biles after a courageous pause from the sport. Proving, once and for all, that pause really is power.
CREDITS
Agency — Ogilvy NY
Director — Kim Gehrig
Photographer — Sage EastAgency
Creative Directors — André Santa Cruz, Caio Fernando Batista