Screenshot 2024-10-06 at 11.38.16 PM.png

Powerade — Simone Biles


Powerade — The Vault
with Simone Biles

2024 PARIS OLYMPICS GLOBAL CAMPAIGN

 

It takes courage to step back.
It takes everything to come back.

In a global campaign for the 2024 Olympics, we celebrated the long-awaited return of the G.O.A.T. Simone Biles after a courageous pause from the sport. Proving, once and for all, that pause really is power.

 
 

CREDITS

Agency — Ogilvy NY
Director — Kim Gehrig
Photographer — Sage EastAgency
Creative Directors — André Santa Cruz, Caio Fernando Batista