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Powerade — F.O.M.W.O
A global campaign to fight the ‘Fear of Missing a Workout’.
Calf raises while queuing for coffee; butt crunches during meetings; pull-ups in the subway - we all know someone like this. They fear losing their gains if they miss even a single workout day. They simply cannot pause.
‘Inner Thoughts’
CREDITS
Agency — Ogilvy NY
Director — Nick Gordon
Dop — Lasse Frank