The Juice is Loose - we created a strange new Fanta flavor for Halloween and a whole global campaign to go with it.

Halloween is a time of the year when people only think about candy, not soda. To flip the script, we partnered with Warner Brothers to create a limited-edition Beetlejuice flavor and give the world a taste of the afterlife. To promote our partnership, we transformed the train featured in the new movie into a global campaign with virtual and in-real-life experiences. Every billboard, social post, and can of limited-edition Fanta Beetlejuice unlocked a portal to the afterlife.

The Experience

We transformed the train from the new Beetlejuice movie into a one-of-a-kind haunted escape room experience. From the Deetz Attic to Beetlejuice’s graveyard, riders traveled through movie-inspired train cars while finding clues, solving puzzles, and dodging jumpscares. We created the sense of a real moving train through dynamic motion simulation, spatial audio, lighting effects and sonic vibrations, staying true to Tim Burton’s practical effects style. We invited the world’s biggest influencers to ride the train helping us earn 4.2 billion in PR reach and 1.2 billion in earned reach, putting a massive spotlight on soda during the Halloween season.

TVC