Caio Batista is a Brazilian Creative Director and Designer born and raised in São Paulo. He has a Masters in Art Direction from Miami Ad School, and 18 years’ experience working at top advertising agencies like TBWA, Ogilvy, Leo Burnett, DDB, WundermanThompson and Antoni.

He has been responsible for films, activations, digital strategy, and visual design for brand campaigns like Mercedes-Benz, Samsung, InBev - Brahma & Budweiser, BMW, P&G, Microsoft, Johnnie Walker, Adidas, ESPN, Ford, Nissan, MAN Trucks, McDonald's, and Knorr.

Caio's work has been recognized by Cannes Lions Festival, D&Ad, OneShow, Clio, El Ojo de Iberoamerica, Lusos, Wave Festival, CCSP, Awwwards and CSS Design Awards. It has also been featured in numerous publications, like Fast Company, Ad Age, Creativity, Dazed & Confused, Communication Arts, Contagious, Computer Arts, Webdesigner Magazine.

After roles in Chicago, Berlin, Madrid and São Paulo, he is currently living in New York and it’s part of the team leading the creative work for The Coca-Cola Company at Ogilvy - named the world's most creative agency network in 2022, 2023 and 2024. The work done at the WPP agency in 2024 made Coca-Cola Creative Brand of the Year in Cannes for the first time in its history.

Caio thrives on creative collaboration to turn brands into pop culture icons. As a proud Queer member of the LGBTQ+ community, he's passionate about making workspaces more diverse and inclusive. 🏳️‍🌈

Feel free to send me an email if you have something to say or just to say ‘Oi’ (Hello in Portuguese).

caioffb@gmail.com
+1 312 520 4826

Experience

Ogilvy New York

Leo Burnett Chicago

DDB Chicago

Antoni Berlin

Hi-ReS! Berlin

Africa DDB

Wunderman/Thompson Brasil

Wunderman/Y&R Madrid

iD/TBWA (Lew’Lara)

DZ1

Group Creative Director

VP, Creative Director

Associate Creative Director

Senior Art Director

Art Director

Designer

Since 2022

2019-2022

2019-2019

2017-2019

2015-2017

2013-2015

2009-2013

2012 - Creative Exchange

2007-2009

2006-2007

Recognition

Awards

LIA Awards 2024
1 Silver, 1 Bronze in TV&Cinema,
Finalist in Online Film
/ Powerade, The Vault

Cannes Lions 2023
1 Silver Lion in Film, 3 Shortlists in Film Craft.
/ Powerade, The Vault

Cannes Lions 2015, 1 Silver Lion and 1 Bronze Lion in Cyber,
4 Shortlists in Promo, Outdoor, Health and Cyber.
/ ESPN Eye Test

Clio Awards 2015 - Silver and Bronze
/ ESPN Eye Test, Silver in Sports/Media
/ Brahma Seleção Especial, Bronze in Sports/PR

Wave Festival 2016 - Gold
/ ESPN Eye Test in Cyber

The One Show 2015 - Bronze Pencil
/ Brahma Seleção Especial in Interactive

El Ojo 2014. 2 Silvers
/ Brahma Seleção Especial - Silver in Interactive and Silver in Sports

Prêmios Lusos - 2015 - Silver
/ ESPN Eye Test in Activation

CCSP - 39th Clube de Criação de São Paulo. In book: Promo and Digital.
/ Brahma Seleção Especial

Awwwards - Site of the Day
/ Brahma Seleção Especial
/ Suplicy Cafés

Cannes Lions 2014, 2 PR Shortlists
/ Brahma Seleção Especial

Prêmios Lusos 2014
Grand Prix in Digital - Best Website, 2 Bronze in Film,
1 Silver in Direct, 1 Bronze in Design with:
/ Brahma Seleção Especial
Silver with
/ OldS pice Launching in Brazil

Finalist - Young Lions Brazil - Digital
2014, 2013, 2012, 2011, 2010.

Wave Festival 2012
Gold in Direct / Silver in Promo
/ Breakfast Reminder, Danone, Wunderman

El Ojo de Iberomérica 2011, Silver/Bronze in Direct, Shortlist in PR.
/ Breakfast Reminder, Danone, Wunderman

SIGI Awards 2013, Gold in Digital
/ Breakfast Reminder, Danone, Wunderman

D&AD 2011, in Book
/ BBC Archive, Miami Ad School

One Show 2011, Finalist
/ Recycled Vault, City Harvest, MAS/ESPM

Cannes Lions 2010, PR Shortlist
/ Launch Campaign of Microsoft Windows 7

Microsoft Mouse Awards 2009
/ Soccer Test for Adidas, ID\TBWA

Yahoo! Big Idea Chair 2008
/ Pedigree Adotar é tudo de bom (Finalist)

Winner of “Creative Bet” promoted by iG.com.br
/ Trip to Las Vegas – DMA08 Conference

Cannes Lions 2008, 2 Cyber Shortlists
/ Soccer Test for Adidas, ID\TBWA
/ Web Run for Adidas, ID\TBWA

Publications

W&V
Kampagne de Woche
Mercedes-Benz 4MATIC Campaign

Dazed Magazine
SafySex Campaign w/ Matt Lambert

Kaltblut Magazine
Style Out Loud

Design Made in Germany
Refugees Welcome Poster

Fast Company
ESPN Eye Test

Contagious Magazine
ESPN Eye Test

Awwwards 365 - Book (2015)
Brahma Seleção Especial

Communication Arts (July/2014)
Brahma Seleção Especial

Advertising Age
Brahma Seleção Especial

Miami Ad School 10 years Book
2 Selected Works

Contagious Magazine
Danone Breakfast Reminder

CSS Awards Book (2012)
Project Suplicy Cafés Especiais

Computer Arts Brasil, Issue #20
Interview of the month (6 pages).

Revista Webdesign, Issue #76
(2010), Freelancer Job & Career

Webdesigner Magazine UK, Issue #141
Interview, Portfolio of the month.

Computer Arts Brasil, Issue #5
Interview "Young Power".

Revista Webdesign, Issue #42
Interview: The new talents of design for web.

jury member / mentor / talks

Nomad Talks
Miami Ad School Latin America
October 2021

Miami Ad School
International Mentor / 2020
E como é lá fora? (How’s it to work abroad?)

The One Club for Creativity
Where Are All the Black People?
Mentor / September / 2020

Berlin Commercial Awards
Jury Member / 2020

Tapa no Portifa (Improve your portfolio)
Mentor / 2017-2019

Education

Miami Ad School - Art Direction
São Paulo and Madrid

2010-2011

Universidade Presbiteriana Mackenzie
Advertising (unfinished) - São Paulo