We needed to create a film celebrating the finals with only photos of the players.

Minas Gerais holds a rich historical significance in Brazil; in the 18th century, the discovery of gold veins made it the country’s most vital region, igniting a massive Gold Rush.

Today, the state is also famous for its two premier football teams: Atlético Mineiro and Cruzeiro, both of which have secured the most trophies in recent years, including Brazilian and South American Championships.

As the official sponsor of both teams, Brahma Beer launched a campaign at the start of the 2015 Brazilian Football Season, calling it the "New Gold Rush." We urged fans of Atlético Mineiro and Cruzeiro to unite and prevent other teams from taking the gold away from Minas Gerais.