Have you ever imagined an automotive campaign that doesn’t show the car?

Introducing the electric BMW i3—the quietest car ever made. To emphasize this unique feature, we crafted a Print/OOH campaign that was as silent as the car itself. Transparent billboards and blank ads brought this concept to life in key locations, with a call to action encouraging people to search for “BMW i3.” This then led to a digital film that further explored the revolutionary quietness of the vehicle.