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Samsung — Camera Duel
SAMSUNG GALAXY S21+ GLOBAL CAMPAIGN
A modern-day
western tale.
Our phones have become such a familiar object that we use them almost as an extension of ourselves. For some, this symbiosis has reached epic new frontiers that have redefined the way we use our phones to experience the world.
The S21 owner is the modern urban cowboy - their skill with a phone in their hands is unparalleled. The Galaxy S series, their weapon of choice, is an extension of their bodies, like a racket to a tennis player or a lightsaber to a Jedi, and they use it to elevate everyday moments with remarkable dexterity.
CREDITS
Agency — Leo Burnett / Le Truc
CCO — Bastien Baumann
Creative Director — André Santa Cruz, Caio Fernando Batista
Director — Henry Schofield
Dop — Giuseppe Favale