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Powerade — Mind Zone
2024 PARIS OLYMPICS activation
A first-of-its-kind VR experience to help Olympians & Paralympians perform better and win medals.
Built inside the Athlete Village in Paris, The Mind-Zone was tailor-made for Olympians, giving them access to a one-of-a-kind guided visualization VR experience to help them prepare their minds for the competition.
CREDITS
Agency — Ogilvy NY
VR Experience — Form&Fun
Architecture + Interior Design: AlterEko