The DSI Foundation champions integration in Germany. To celebrate the 70th anniversary of the German Constitution, they launched a campaign that highlights a diverse and inclusive society. The concept was to connect each article of the Constitution with a German citizen of migration background.

For instance, Margot Friedländer, a Holocaust survivor, embodies Article 1: “Human dignity is inviolable.” Meanwhile, Zeina Nassar, the athlete who changed the Boxing Federation's rules to compete while wearing a hijab, represents Article 3: “The undisturbed practice of religion shall be guaranteed.”

PRINT & OOH

Our goal was to transcend a typical portrait campaign. We chose to capture testimonials in the midst of a crowd, illustrating that successful integration and respect for the Constitution’s articles can only be achieved through collective effort.


Article 1
“Human dignity shall be inviolable”
Margot Friedländer, Holocaust survivor

Article 4
“The undisturbed practice of religion shall be guaranteed.”
Zeina Nassar, Boxe Champion

Article 16a
“Persons persecuted on political
grounds shall have the right of asylum.”
Dat Vuong, Restaurant owner

WEBSITE

On the campaign website, visitors can explore each article in detail and dive into the stories of our ambassadors and many more individuals. Through videos, audio clips, and interviews, the experience becomes even more personal, fostering a deeper understanding of integration and diversity.