Client: P&G Downy
Reality Downy
The first Reality Show in a shop window in Brazil.
To launch the Downy, and his 4 fragrances, we created the first reality show in a shop window. During 4 days, 4 fashion bloggers were confined all day in a Riachuelo store, - biggest fast fashion brand in Brasil, in Rio de Janeiro. The goal was to create a display that had the visual from an fragrance of Downy.
The Reality Downy had many challenges. Get objects to decorate the window, organizing a fashion runway on street and build cool looks. The reality was broadcast live on fanpage. The bloggers also fight on the internet by public vote to choose the winner window in the Season finale.
/STREAMING INTERFACE
Credits
My Role: Idea, Art Direction
Agency: Wunderman
Creative Director: Adriano Abdalla
Associate Creative Director: Fernando Tomeu
Art Director: Caio Fernando
Copywriter: Ricardo Polinésio