Brahma Zero

BRAHMA 0.0%

Client: InBev Brahma 0.0% (Non Alcooholic Beer)

What Can You Do?

WHAT CAN YOU DO DRINKING BRAHMA ZERO? ASK TO SABRINA.

To easy your understanding about this job, I'll give you some brazilian scenario: 
Sabrina Sato is a former Big Brother participant, and now a famous TV host and comedian in our country. Vampeta is a former soccer player who got a bad reputation after perform a somersault drunk during the celebrations of 2002 World Cup title in the Brazilian National Congress

And Ronaldo, well, everybody knows who Ronaldo is.

That said, to launch Brahma Zero, a non alcoholic beer, we decided to explore the humor with those 3 characters.

Everybody knows what you can or can't do drinking a regular beer. But with the new Brahma Zero, with ZERO ALCOHOL, people can do everything, right? So we invited Sabrina Sato to host our web show: "What can you do?". A talk show where she interviewed those former players asking what they can do now with Brahma Zero. The results couldn't be funnier.

/Vampeta Episode

/Ronaldo Episode

In Brahma's Facebook Fanpage, Sabrina Sato invited people to participate answering the question: 'What could you do drinking Brahma Zero?'. Many guys sent jokes and videos to our page.


Credits

My Role: Art Direction (Film and Digital)

Agency: Africa
VP: Sergio Gordilho
Creative Director: Eco Moliterno
Art Director: Caio Fernando, Renato Botelho
Copywriter: André Pinheiro, Raul Palhares
3D: ArtefactoZ

Film Production: Santa, Movie&Art
Director: Gustavo Tissot