BEFORE

AFTER

A project that started in an ad agency rebuilt soccer fields across brazil.

Brazilian Football comes from the community fields: small fields like Bento Ribeiro,  Vila da Penha, and 3 Corações.

It’s born in the clay ground to become the best football played in the world.

Today, however, Brazilian football is being overtaken by other teams. That’s the reason Brahma, the sponsor of Brazil National Football team, decided to reform more than 300 popular fields around Brazil until the next FIFA World Cup.

Because taking care of our passion is the first step to bringing Brazilian football back to its roots.

A 1’30’’ film presents the project using testimonials from locals of the first field that was renovated.